Do The World A Flavour
We Have A Winner!
We're delighted to announce the Singapore winner of Do The World A Flavor competition. Put your hooves together, everyone, for Melody Chong!

Congratulations Melody! You won the hearts, minds and tastebuds of the judges with your moovellous combination of banana ice cream with fairtrade dark chocolate, donut chunks, chocolate chip cookie dough, chocolate layer cake, blondie brownie, peanut butter and marshmallow swirl, which you named Mighty Mojo!

Your heifernly combination means you'll fly out to the Dominican Republic for the Grand Final! You'll meet our Fairtrade cocoa farmers, as well as our beloved founders, Ben & Jerry's, who will decide which flavor gets moodified into the next global Fairtrade Ben & Jerry's flavor!

The Do The World A Flavor competition is part of Ben & Jerry's It's What's Inside that Counts campaign. Do The World A Flavor contest challenged its loyal fans to create their very own concoction with the online flavor generator, while learning more about how Values-Led Sourcing can improve lives. The competition was held from 14 April to 26 May.

The It's What's Inside that Counts campaign aims to promote a conscientious consumer culture in Singapore by reminding people that what we eat matters to our health, the environment, and affects the lives of people around the world. You could say that Chocolate Macadamia is the world's yummiest mission statement.

Best of luck in the Grand Final, Melody!